Are you stuck in the mindset that a regular email campaign is just too hard and business owners don’t read it anyway? You’re wrong. What’s worse is that old way of thinking is costing you …
Blog
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What exactly is my business and who is buying my services?
Analysing Your Positioning and Target Markets To be successful in your marketing strategies, it is important you begin with the knowledge of why you are in business and where your business is positioned. Be really …
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Stale v Fresh Content
Websites get mouldy and stale. Not just a little bit stale like ‘oh I can’t find the current details on their next event’ but crusty, broken, horridly mouldy and stale. Picture this. You are a …
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Thriving schools need thriving promotions
Leaving your social media and community presence as a low priority is high risk strategy. It can compound the pressures of low enrolments, empty waiting lists, poor stakeholder image and unprofessional miscommunications to your parent …
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Three tips for writing engaging web content
Time is not something readers have a lot of these days. When you are writing and updating web content, you want to base your content on the services your business offers and how it will …
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Why hire a professional writer?
In the day to day world I will occasionally come across a business owner who hears that I am a technical and content writer and they respond with ‘oh we do that ourselves’. What this …
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Allies in the Field
Networking. Just the word can make me cringe. I like the idea of meeting fellow business owners and having a chat. I really like hearing about what other people do and what services they offer. …