Here you can read a creative tale, chapter by chapter as the story unfolds. Or you can brush up on your marketing knowledge and apply a few new tips and strategies to your business marketing.

Creative Writing – B1

This is an example of how to share your creative writing on your website in blog format. You can enjoy developing your characters, creating a world and sharing their challenges on their hero’s journey quest. I’ll be releasing this story in blog excepts for subscribers and you can read it here if you visit my… Read more Creative Writing – B1

Two BIG benefits of email campaigns and why you are missing out without one.

Are you stuck in the mindset that a regular email campaign is just too hard and business owners don’t read it anyway? You’re wrong. What’s worse is that old way of thinking is costing you money as you miss out on production capability and nurturing client relationships. We are all busy these days but if… Read more Two BIG benefits of email campaigns and why you are missing out without one.

Image Credit: Pixabay

What exactly is my business and who is buying my services?

Analysing Your Positioning and Target Markets To be successful in your marketing strategies, it is important you begin with the knowledge of why you are in business and where your business is positioned. Be really clear on this before you spend a single dollar, aiming to reach clients that are not the right fit for… Read more What exactly is my business and who is buying my services?

Stale v Fresh Content

Websites get mouldy and stale. Not just a little bit stale like ‘oh I can’t find the current details on their next event’ but crusty, broken, horridly mouldy and stale. Picture this. You are a prospective client who has heard great things about a business in town. Typing the business name in to your browser,… Read more Stale v Fresh Content

Thriving schools need thriving promotions

Leaving your social media and community presence as a low priority is high risk strategy. It can compound the pressures of low enrolments, empty waiting lists, poor stakeholder image and unprofessional miscommunications to your parent and student community. School press releases, newsletter content and social media posts have often been left to volunteers or administration… Read more Thriving schools need thriving promotions

Allies in the Field

Networking. Just the word can make me cringe. I like the idea of meeting fellow business owners and having a chat. I really like hearing about what other people do and what services they offer. I even like swapping business cards and connecting on LinkedIn. What I don’t like is trying to get out of… Read more Allies in the Field

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