Tag: business
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December Promotions Tips
It’s coming, whether you like it or not. Silly season is ON THE WAY. It doesn’t have to be silly for your marketing though.
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Two BIG benefits of email campaigns.
Are you stuck in the mindset that a regular email campaign is just too hard and business owners don’t read it anyway? You’re wrong. Worse still, that old way of thinking is costing you money as you miss out on production capability and nurturing client relationships. We are all busy these days, but if the…
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Who is Buying My Services?
Analysing Your Positioning and Target Markets To be successful in your marketing strategies, it is essential you begin with the knowledge of why you are in business and where your business is positioned.
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Stale v Fresh Content
Websites get mouldy and stale. Not just a little bit stale like ‘oh I can’t find the current details on their next event’ but crusty, broken, horridly mouldy and stale. Picture this. You are a prospective client who has heard great things about a business in town. Typing the business name in to your browser,…
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Three tips for writing engaging web content
Time is not something readers have a lot of these days. When you are writing and updating web content, you want to base your content on the services your business offers and how it will help the clients that you want to reach. However, you also need it to be interesting and for the reader…