December Promotions Tips
It’s coming, whether you like it or not. Silly season is ON THE WAY. It doesn’t have to be silly for your marketing though.
Who is Buying My Services?
Analysing Your Positioning and Target Markets To be successful in your marketing strategies, it is essential you begin with the knowledge of why you are in business and where your business is positioned.
Stale v Fresh Content
Websites get mouldy and stale. Not just a little bit stale like ‘oh I can’t find the current details on their next event’ but crusty, broken, horridly mouldy and stale. Picture this. You are a prospective client who has heard great things about a business in town. Typing the business name in to your browser,…
Three tips for writing engaging web content
Time is not something readers have a lot of these days. When you are writing and updating web content, you want to base your content on the services your business offers and how it will help the clients that you want to reach. However, you also need it to be interesting and for the reader…
Why hire a professional writer?
In the day to day world I will occasionally come across a business owner who hears that I am a technical and content writer and they respond with ‘oh we do that ourselves’. What this usually means is that they push the job on to admin staff who are already working long hours to get…
Allies in the Field
Networking. Just the word can make me cringe. I like the idea of meeting fellow business owners and having a chat. I really like hearing about what other people do and what services they offer. I even like swapping business cards and connecting on LinkedIn. What I don’t like is trying to get out of…