Two BIG benefits of email campaigns.
Are you stuck in the mindset that a regular email campaign is just too hard and business owners don’t read it anyway? You’re wrong. Worse still, that old way of thinking is costing you money as you miss out on production capability and nurturing client relationships. We are all busy these days, but if the…
Who is Buying My Services?
Analysing Your Positioning and Target Markets To be successful in your marketing strategies, it is essential you begin with the knowledge of why you are in business and where your business is positioned.
Stale v Fresh Content
Websites get mouldy and stale. Not just a little bit stale like ‘oh I can’t find the current details on their next event’ but crusty, broken, horridly mouldy and stale. Picture this. You are a prospective client who has heard great things about a business in town. Typing the business name in to your browser,…
Thriving schools need thriving promotions
Leaving your social media and community presence as a low priority is high risk strategy. It can compound the pressures of low enrolments, empty waiting lists, poor stakeholder image and unprofessional miscommunications to your parent and student community. School press releases, newsletter content and social media posts have often been left to volunteers or administration…
Three tips for writing engaging web content
Time is not something readers have a lot of these days. When you are writing and updating web content, you want to base your content on the services your business offers and how it will help the clients that you want to reach. However, you also need it to be interesting and for the reader…
Why hire a professional writer?
In the day to day world I will occasionally come across a business owner who hears that I am a technical and content writer and they respond with ‘oh we do that ourselves’. What this usually means is that they push the job on to admin staff who are already working long hours to get…
Allies in the Field
Networking. Just the word can make me cringe. I like the idea of meeting fellow business owners and having a chat. I really like hearing about what other people do and what services they offer. I even like swapping business cards and connecting on LinkedIn. What I don’t like is trying to get out of…